NO MORE DAMAGED HAIR! INTENSE Rx Ionic Keratin Protein Restructuring Serum uses over 25% of pure Keratin Protein to rebuild the hair's tensile strength, return elasticity and reduce breakage in just one treatment. Through electrostatic penetration, INTENSE Rx fuses to existing protein bonds, restructuring and extending the life of extremely damaged and chemically compromised hair. INSTANT RELIEF! INTENSE Rx repairs damaged, over highlighted, processed, permed, straightened or relaxed hair. An initial salon treatment will restructure and INSTANTLY relieve damage. Continuing with a daily application will ensure longer lasting healthier hair. INTENSE Rx also serves as a follow-up treatment to our Keratin Complex Smoothing Therapy Treatment to ensure longevity. Talk to your stylist today to schedule an INTENSE Rx Treatment for vibrant and healthy hair!