AG Liquid Effects - extra firm styling lotion is a lightweight, versatile styling lotion that provides extra firm hold, texture and curl definition. Work through damp hair, style dry or let dry naturally for "wet" look. Recommended for extra firm hold when setting or sculpting the hair. Imparts shine and gloss to the hair. The alcohol free formula is formulated in a soothing natural herbal base that will not dry out the hair. Contains an effective hair thickener that provides gloss, hold and anti-static properties.