Styling appliances formulated with the essences of coconut and jojoba extracts, combined with Titanium Nano Ceramic® MicroShine™
technologies to radiate heat that seals-in moisture, adds strength, and intensifies smoothness and shine.
Direct ION TECHNOLOGY® injects a high volume of negative ions into the air stream depositing them directly
into the hair to break apart water molecules for easier evaporation and faster drying. This helps condition,
soften and make hair shinier while reducing frizz.
BEAUTY ELEMENT FEATURES
Direct ION TECHNOLOGY®
Ionic generator produces negative ions
AC Motor paired with ribbon heater provides professional results
762 FPM = 8.5 MPH Airflow / Velocity
Active Ionic Technology – cuts drying time by 50%
Tungsten* Single Wire Heater Construction
Unparalleled heat distribution
Durable construction, will not wear down after continuous use